Public Service
Selection Process
In 2006, AD 2 hosted a Cause Marketing night at Qualcomm headquarters. It was a remarkable event where three non profit organizations presented their case to win a full marketing campaign from AD 2. The Home of Guiding hands won the panel over. The event was preceeded by a seminar by the University of San Diego's Liz Shear in regards to best practices in cause marketing.
The typical campaign schedule goes as follows:
Quarter 1 (July through September)
- Client Selection
- Pre-campaign research
- Initial Strategy development
- Begin solicitation of vendor/media support
Quarter 2 (October - December)
- Conclude pre-campaign research
- Conclude strategy development
- Ongoing solicitation of vendor/media support
- Creative concept development
- Public relations campaign development
- Begin creative production
Quarter 3 (January - March)
- Conclude creative production
- Creative testing & research
- PR campaign pre-launch
- Media distribution
- Core campaign launch
- PR Campaign Launch
- AAF Club Achievement Deadline (National Ad 2 Written
Quarter 4 (April - June)
- National Advertising Conference | Presenation and Competition