Selection Process

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In 2006, AD 2 hosted a Cause Marketing night at Qualcomm headquarters. It was a remarkable event where three non profit organizations presented their case to win a full marketing campaign from AD 2. The Home of Guiding hands won the panel over. The event was preceeded by a seminar by the University of San Diego’s Liz Shear in regards to best practices in cause marketing.

The typical campaign schedule goes as follows:

Quarter 1 (July through September)

• Client Selection
• Pre-campaign research
• Initial Strategy development
• Begin solicitation of vendor/media support

Quarter 2 (October – December)

• Conclude pre-campaign research
• Conclude strategy development
• Ongoing solicitation of vendor/media support
• Creative concept development
• Public relations campaign development
• Begin creative production

Quarter 3 (January – March)

• Conclude creative production
• Creative testing & research
• PR campaign pre-launch
• Media distribution
• Core campaign launch
• PR Campaign Launch
• AAF Club Achievement Deadline (National Ad 2 Written)

Quarter 4 (April – June)

• National Advertising Conference | Presentation and Competition

 

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