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Selection Process

In 2006, AD 2 hosted a Cause Marketing night at Qualcomm headquarters. It was a remarkable event where three non profit organizations presented their case to win a full marketing campaign from AD 2. The Home of Guiding hands won the panel over. The event was preceeded by a seminar by the University of San Diego’s Liz Shear in regards to best practices in cause marketing.

The typical campaign schedule goes as follows:

Quarter 1 (July through September)
  • Client Selection
  • Pre-campaign research
  • Initial Strategy development
  • Begin solicitation of vendor/media support
Quarter 2 (October – December)
  • Conclude pre-campaign research
  • Conclude strategy development
  • Ongoing solicitation of vendor/media support
  • Creative concept development
  • Public relations campaign development
  • Begin creative production
Quarter 3 (January – March)
  • Conclude creative production
  • Creative testing & research
  • PR campaign pre-launch
  • Media distribution
  • Core campaign launch
  • PR Campaign Launch
  • AAF Club Achievement Deadline (National Ad 2 Written)
Quarter 4 (April – June)
  • National Advertising Conference | Presentation and Competition