Public service is not only something that sets us apart from other advertising-related organizations but something we value as a way to help our fellow San Diegans that provide much needed services to our community. Each year the local Ad 2 San Diego chapter sets out to select a client that will receive a full scale marketing and advertising campaign which is provided to the selected partner at no cost. Although we describe these yearly efforts as campaigns the goals and projects are determined case by case and based on how we can make the biggest long term impact. Campaigns sometimes include elements of website, design, market research, analytical reporting, social media, public relations, radio, tv, outdoor and print promotion.
These campaigns are a larger part of the goals for the American Advertising Federation (AAF) and are submitted each year so local clubs can be recognized for their hard work and commendations for the great work produced at a national level. These campaigns are not schoolwork, they are not theoretical, they are very real and they make a real difference in our community. The work provided is by college graduates working in these specific related fields, work is sometimes even donated by local companies willing to give a helping hand to our efforts in giving back.
Yes, 2010 the board decided to take on TWO clients! I thought I would address that right away. As a board we were evenly split on which group to take on as our client, with both being great fits organizationally and both in need of help we unanimously decided to take on the task of both campaigns.
San Diego Advertising Fund For Emergencies is a local non-profit dedicated to helping marketing, advertising, communication and public relation professionals in times of life crisis. If someone were to have an unexpected life cries such as loss of job, home or illness SAFE would step in and help.
The Seany Foundation is an organization with a mission of helping youth that battle sarcomas and cancers. Formed by the family of Sean who gave his life to cancer they wanted to make this battle easier to handle along the way and by providing research making it easier to overcome.
Both campaigns featured similar goals, needing to diversify funding and helping with websites. We produced webpages which were housed in their existing sites for each non-profit, we addressed social media efforts, designed year round online auction portals, created collateral materials for events, designed creative themes for annual parties and promoted as well as coordinated events. As with every other campaign we will continue to monitor these efforts long after the campaign has ended to ensure our work can be felt in a positive way for many years to come.
In 2009 the board set out to find the next selected partner and after much consideration, a Cause Marketing Night and a panel of judges hearing each organizations cause we were decided.
Challenged Athletes Foundation is an organization focused on helping people born with physical disabilities or individuals that have been physically disabled at some point in their life. The mission is to get each individual out enjoying an active lifestyle regardless of physical limitations.
This campaign like every campaign Ad 2 San Diego undertakes was going to be unique and based on the needs of CAF. The main need that was identified included website needs and being able to more effectively tell the CAF story.
Our campaign included microsite development and social media story telling. The efforts were provided by numerous volunteers from within our club and even external help from local volunteering digital agencies. The campaign was smaller in scale but huge in measurable success and as we always look to build lasting campaigns we will continue to work with each organization to ensure our efforts are being maximized even after the campaign has ended.Here are some of the most recent campaigns organized by current and former Ad2 Members, your peers. Your work could be up here next year.
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