Ad 2 San Diego is full of intriguing and inspiring individuals. Get to know your fellow Ad 2 San Diego Members! This months featured Board Member is Karen Ly.

Where is your hometown?

I am definitely a SoCal girl all the way! I was born and raised in Los Angeles, California. I needed a change of pace but didn’t want to be too far from my family and friends so I decided to venture out to San Diego, California.

What brought you to San Diego?

I attended San Diego State University to obtain a degree in International Business with an emphasis in Marketing. While attending school here in San Diego, I fell in love with San Diego. Once I completed my Bachelors, I was determined to do what I can in order to stay in this beautiful city.

What made you join Ad 2 San Diego?

I had just started working at Covario and my co-worker and long time friend, Stephanie Garcia invited me to one of the board meetings. I knew I wanted to branch out in the advertising community and collaborate with other likeminded young professionals.

What has been your favorite part as an Ad 2 San Diego Board Member?

After the first board meeting, I knew I wanted to be a part of the organization. Not only are the meetings enjoyable, but the people who are a part of this organization is what has made the club what it is today. The value I see in being apart of an organization like this is the tremendous opportunity that is made available to me – sharpens my skills in every aspect of marketing in order to run a successful business. For example, Ad 2 San Diego has helped me develop a better understanding of digital marketing as a whole and how each aspect integrates with one another and/or leverage each aspect individually and strategically to achieve an end goal.

What is a piece of advice you can leave for somebody aspiring to succeed in the industry?

“Never give up and always stay focused on your goal”

Any big plans for summer?

Everyone should always take the opportunity to travel and see the world whether it is near or far. This summer I will be going to Canada, France and Spain!

The Leaplist is going viral- it’s a list of ten things you want to accomplish before your next BIG Leap. Let’s shorten it up! What are 5 things you’d like to conquer before your next BIG Leap?

I just completed a course in business statistics and I’m currently working on sharpening my skills in web analytics. I am looking forward to working with clients who are looking to get ahead of the curve and willing to try something new and exciting that online marketing has to offer. Traveling is a must-do in my book, we only live once and opportunities to either see a new city or be with friends and family to create incredible memories is never enough! In addition, I would like to brush up on my Mandarin and possibly find a way I can incorporate it in my future career path. Last but not least, make the time to pick up a good book and read.

Related posts:

1. June Member Spotlight – Stephanie Jones
2. May Board Member Spotlight – Nihan Gorkem
3. December Board Member Spotlight – Nicolas Deboeuf
4. August Board Member Spotlight – Andrew Mera
5. June 09 Member Spotlight