Register online by Wednesday evening, February 15, to make sure you get the password in advance!

Related posts:

1. Ad 2 SD Member Exclusive Event with Silent Auction, 2/17 @ Gaslamp Speakeasy
2. February 2011 Members-only Event & Silent Auction Recap
3. January Happy Hour at Typhoon Saloon!

Specifically, you will help us continue to assist, educate, and entertain our members through social activities, educational industry events, membership meetings, leadership workshops, community service, and participation in National Ad 2 and AAF contests and events.

Sponsorship opportunities are listed below. Please contact Sponsorship Committee at sponsorship@ad2sd.com.

2011 Ad 2 San Diego Sponsorship Opportunities

Annual Sponsorship: $5,000 per year

• Signage and verbal recognition at every event throughout the year – $1,200 Value
• Year-round recognition on Ad2SD website – $3,600 Value
• Year-round recognition on Ad2SD social media channels – $1,800 Value
• Year-round recognition on Ad2SD newsletter – $3,360 Value
• Free admission for up 4 people at each event – $600 Value

Educational/Happy Hour Event Sponsorships: $500 per event (10 available)

• Signage and verbal recognition at sponsored event – $100 Value
• Recognition on Ad2SD website related to the event – $300 Value
• Recognition on Ad2SD social media channels related to the event – $150 Value
• Recognition on Ad2SD newsletter related to the event – $280 Value
• Free admission for up 2 people at the event – $30 Value

2011 Ad2SD T-Shirt Sponsorship: $200 per logo (5 available)

• Logo recognition on the winning 2011 Ad2SD t-shirt, reaching 200+ young advertising professionals – $400 Value

2011 Ad2SD Networking Sponsorship: $200 per organization (16 available)

• Include your business card in the 2011 Ad2SD new members’ gift. Up to 16 business cards will be included within our branded business card holderand given as a gift to new members – Priceless!

Email Newsletter Sponsor: $100 per newsletter (12 available)

• Logo and 200 words of copy on the Ad2SD newsletter, reaching over 700+ newsletter subscribers – $280 Value

The President’s Report Sponsor: Call to discuss pricing.

• Creative placement in the official Ad 2 San Diego President’s Report on YouTube,  featuring our club president and highly influential marketing professional, Gary Ware.
• This sponsorship includes outrageously blatant product placement, or over-the-top and excessively enthusiastic endorsement of your cause within the online video. Whatever you sell, Gary will sell it. He will wear your apparel, consume your restaurant’s food, run on a treadmill at your gym, and get a manicure at your salon… whatever it takes to get you to write a check to Ad 2 San Diego!

About Ad 2 San Diego

Ad 2 San Diego is an organization for people age 32 and under who are members of the San Diego advertising, marketing, and communication community, and those interested in those fields. Ad 2 San Diego assists, educates and entertains its members through social activities, educational industry events, membership meetings, leadership workshops, community service, and participation in National Ad 2 and AAF contests.

Ad 2 helps create future advertising and marketing industry leaders through education, leadership development and networking programs. As the young professionals division of the American Advertising Federation, Ad 2 is one of AA’s most important and distinctive components. Established in 1947, no other major communications industry association has demonstrated the foresight and commitment to creating new leaders via our dedicated young professionals division.

Related posts:

1. SPECIAL SAN DIEGO EDUCATION EVENT Event With Esteemed President Emeritus Of San Diego Ad Club
2. Congratulations to the 2011 – 2012 Ad 2 San Diego Board
3. San Diego Ad Club presents “Building An Integrated Campaign From the Strategy” Up

To kick off the event, attendees networked over their one complimentary drink (and others, for sure) along with the U-Club’s impressive buffet stations, which consisted of an entire salmon (that’s right: head, tail, and all), antipasto and roasted vegetable salads, and a chic mash potato bar (including all the fix’ins) served in only martini glasses.

Once Skype alerted the audience that Alex Bogusky was dialing in, the group entered into a three-pronged pseudo-debate between the corporate responsibility among large and small companies as well as how brands are holding up to up-and-coming accountability indices.  Each panelist represented a different segment, beginning with Alex.  He initiated his portion with a video depicting COMMON’s origins. The community-oriented theme of his organization’s mission resounded throughout his commentary as the idea behind COMMON is that many communities—composed of many missions—will work together for collective advancement.  Alex hopes that the next generation, whom he argues is more apt to promote responsible practices rather than pure profit, is poised to fully adopt this concept more so than any other…even though his brought on Ben & Jerry’s and Patagonia!  Alex’s advertising experience with big brands like Coke, Mini Cooper, and Microsoft helped him (along with the help of a Buddhist monk, which was a great story) to segue into an environment where his values and purpose are applied in non-traditional ways.  When questions for Alex arose, discussions about Cause Marketing, the advancement of social tools and consumer values, and publically accountable companies pursued.  Alex concluded with advice to the audience about how to warn brands with increased transparency about emerging mega-trends through his story about the nine gorillas in his Turning the Tide brief and mention of accountability indices like goodguide.com.

Dan Burrier, the Chief Innovation Officer at Ogilvy & Mather, followed Alex’s presentation with a discussion on how big brands—such as IBM, Apple, Dove, and Ford—contribute to society and act in responsible ways.  Among the highlights of his presentation was a story and video about Dove’s Real Beauty campaign.  Dan’s paramount insight was that brands are people and big brands have massive influence on society through all of the people that those many people know.  IBM, for instance, is 116,000 employees strong and “they know a lot of people,” Burrier said.  He then presented his rules, the most notable being “Do unto others as you would have done unto you.”  This is a universal maxim for achieving good karma and Dan paralleled Alex’s Buddhist interests in advertising by becoming a monk himself!  Finally, the discussion on creating brand value versus communicating brand values came up.  Dan showed a video depicting IBM and Mars researching and cracking the mutated cocoa genome and then freely distributing it to farmers the world over versus charging a massive profit to continue cultivating such a popular crop, eliciting the potential good that large, responsible corporations can and are achieving for our society.

Simon Mainwaring of WE First concluded the evening with discussion on brand reputation.  He showcased the current challenges our advertising landscape is increasingly facing due to better connectivity and more corporate distrust with his humorous (and true) story of when he walked through the lobby of a busy New York hotel lobby at 2:00am naked in order to retrieve a replacement room key after having used the wrong door (his room door) to go to the restroom.  Like Simon’s undesirable position that morning, brands are facing equally tough challenges from consumers who “don’t want better widgets, but a better world.”  People can respond and organize faster now than they ever have before as evidenced by the recent Arab Spring and Occupy Wall Street movements.  He also provided recent examples where large institutions reversed their positions in response to consumer backlash (e.g.: Netflix’s recent decision not to split into two companies, Bank of America’s removal of one of its new ATM charges, and Verizon’s abandonment of their proposed monthly “online” fee).  For brands, Simon advised on three trends to follow: 1) achieve a sense of partnership and respect; 2) brands and customers should share contributions; and, 3) brands and customers must collaborate.  He provided two examples by Nordstrom and Toms who followed this advise when entering into new markets in responsible ways.  Then, he reviewed some of the leading accountability indices (like http://www.goodguide.com/), warning that more of them are coming.  Finally, Simon provided the group with three simple solutions for brands to embrace the newer, tougher marketplaces of distrustful and more connected consumers they are realizing.  These are: 1) the future of profit is purpose; 2) brands must be celebrants, not celebrities; and 3) brands must become day traders in social emotion.

Thanks for reading and here is an additional value-add article on a recent decision by McDonald’s to give itself a sustainability score–an interesting read to keep Alex, Dan, and Simon’s accountability conversation going!

Related posts:

1. A Good Cause Marketing Event Recap
2. A New Paradigm For Measuring Brand Value
3. February 2011 Members-only Event & Silent Auction Recap

Related posts:

1. January’s Presidents Message
2. October’s Presidents Report
3. December’s Presidents Report

Related posts:

1. January Board Member Spotlight- Chelsea Lawrence
2. January Member Spotlight- Danny Flood
3. Ad 2 SD Board Member Spotlight – February 2010

Join the adventures of Captain Awesome & Dr Awesome as the recruit creative wonders to the Super ADDY Justice League.

We could always use other creative wonders like yourself. If interested submit your ADDY’s before Jan 27!

For more info go to http://www.sandiegoadclub.com/addys

Related posts:

1. Give an ADDY a home.
2. ADDY Raid Recap
3. Call for 2011-2012 Ad 2 SD Board Member Candidates

Get to know your fellow Ad 2 San Diego Members! This months featured member is Mitchell Dong.

Where is your hometown?

I grew up in Kailua Kona on the Big Island of Hawaii.

What brought you to San Diego?

While I was studying Graphic Design at Azusa Pacific University I started dating my now fiance. I proposed in July and moved to San Diego to find a job and prepare for our life together. It doesn’t hurt that San Diego is the closest you can get to a Hawaiian climate while still being in the continental US.

What made you join Ad 2 San Diego?

After moving to San Diego I was looking for a good creative community to be a part of. I was having a hard time networking and finding job opportunities on my own. A friend from church gave me Stephanie Garcia’s contact info, and Stephanie invited me to start attending meetings and events.

What has been your favorite part as an Ad 2 San Diego Member?

I wish I had known about groups like Ad 2 while I was still in school. I love the people and the welcoming environment that they create. Even the board meetings are inspiring. It is encouraging to be a part of a creative community that gets things done. Not only has it proven helpful in my job search, but this group of people are good people who really look out for each other.

Happy New Year! Any big plans for 2012?

I have 3 big plans for 2012. Most importantly, I am getting married in March! I have also been working hard to find a full-time job or internship in the design or marketing world. I hope to find one before we get married. A less important goal for 2012 is to release my band‘s first full-length album. We have been working hard recording, and I have been designing all of the artwork and promotional material. We hope to release it sometime in the next few months.

Related posts:

1. January Member Spotlight- Danny Flood
2. January Board Member Spotlight- Chelsea Lawrence
3. April Member Spotlight – Caitlin Cahill

Advertising + Brands + Social Issues = A New Paradigm For Measuring Brand Value

In a world shaped by advertising and brands, does the advertising industry have an obligation to push towards positive social impact?  85% of consumers say yes. Yet only 20% feel that brands have a notable positive impact on our sense of well being and quality of life.

Meet thought leaders  Richard Demato of COMMON, Simon Mainwaring of WE First and Dan Burrier of Ogilvy & Mather + Alex Bogusky (via Skype) to discuss the various ways brands are building better communities, driving positive change and making a profit. Advertising will play an essential role in shaping our collective future, find out how these change makers are leveraging it for doing good.  This will be an engaging look at the science, case studies and tools to apply these new approaches towards your business and career.

Date: Wednesday, January 18, 2012
Time: 5:30pm – 8:00pm

• 5:30-6:30 Networking/Cocktails
• 6:30-7:30/8:00pm Presentation/Discussion and Q&A

Place:

The University Club atop Symphony Towers
750 B Street, Suite 3400
San Diego, California 92101

Cost:

• Ad2/Students: $25
• Ad Club Members: $35
• Non-Members: $45

RSVP: Reserve Your Spot today.

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Get to know your fellow Ad 2 Members! This months featured Member is Thea Hardy.

Where is your hometown? 

I am from Auburn, California. Its a little town up north between Sacramento and Truckee. Auburn is notorious for its history in the Gold Rush. In Auburn you’d find statues of gold panners and naked people, the Foresthill Bridge (highest bridge in California), and an In-n-Out (one of our most sought after attractions). Auburn also borders the American River, with beautiful crazy cold water.

Why did you come to San Diego?

I came to San Diego for the beach, duh. But really, I came to this awesome city to go to school at San Diego State. My sister and I both chose the same school and left our parents to live far, far away in the southern-most part of the state. I absolutely love San Diego, though it is a definite change from up North.

What made you join Ad 2 San Diego?

I joined Ad 2 San Diego in pursuit of becoming more involved in the Advertising culture. I had only known what to expect in this industry from what my professors had explained and from pop culture (we’ve all seen Mad Men), but I wanted to get a real idea. Nicole Vargas, the internship coordinator at SDSU, informed me about Ad 2 San Diego, and told me it was crucial to building experience. I signed up immediately and attended my first meeting a week later. I loved the atmosphere and felt immediately welcomed. That night I took on duties from the Membership and Communications committees.

What has been your favorite part as an Ad 2 San Diego member?

I haven’t been a member for long, but I already love the club. The people are great, the objectives are great, the events are great. Mingle Bells was amazing as my first event with the club. The decorations were AWESOME and I met so many great people who offered words of wisdom and will be valuable to my growth as an “Ad girl.” Its refreshing to know that as a youngster in this pool of excellent talent, people are willing to help and offer expert guidance. I feel lucky to be surrounded by them!

The new year is creeping up fast, do you have a resolution in mind?

Yes! (Besides waking up earlier…) I just got accepted as a spring intern at Oster and Associates! I can’t wait to begin and learn from the Oster team while building my experience in advertising. My resolution: Give it all I’ve got! Im also excited to become more involved with Ad 2 San Diego. I am graduating in May, 2012 and am excited to see what life has in store for me!

Related posts:

1. December Board Member Spotlight- Jimmy Stephens
2. December Board Member Spotlight – Stephanie Lyndon
3. December Board Member Spotlight – Nicolas Deboeuf

Related posts:

1. December’s Presidents Report
2. Ad 2 San Diego August 2011 President’s Report
3. Ad 2 San Diego September 2011 President’s Report