Committees
The AD 2 commitment to public service is one of the qualities that set AD 2 apart from other advertising-related organizations. Each year local chapters select a client, research the client’s needs and author a complete marketing plan. Then, based upon that information, AD 2 members create television, radio, print outdoor and interactive advertising elements. Some campaigns also include logo design, production of collateral materials and public relations initiatives.
These campaigns are not schoolwork. They are not theoretical. They are real, and they make a real difference in local communities. Scores of no-profit organizations point to the assistance they received from a local AD 2 Chapter as the key to their development and success.
Each year, local AD 2 chapters compete in a Public Service Advertising Competition, pitting the local campaigns against one another. Participating clubs submit a written report about their campaign, followed by an oral presentation at the AAF National Conference. A select panel of judges evaluates the campaigns and selects the best among that year’s work.
The Winning AD 2 chapter receives an $800 award from the G.D. Crain Foundation, and the opportunity to present their campaign to all attendees at the National AAF Conference.
You would be our personal promoter for the club. At each event, you would help recruit new members and help make everyone feel welcome at the event. Other Board members will help you do this, but it will be your responsibility to attend the majority of our events and greet everyone. You will also distribute phone tree lists among our board to make sure all of our club members are informed of upcoming events and have personal contact with the club. You would generate surveys to go to our club members to see what their interests are, why they joined or chose not to renew their membership, etc. You would be in charge of following up with new members as they join and make sure they receive a personal invite to the next event.
The Student ADDYs are the advertising industry’s largest and most representative competition, attracting over 50,000 entries every year in local ADDY competitions. Conducted annually by the American Advertising Federation, the Student ADDY Awards are the first of a three-tier, national competition. Concurrently, all across the country, local student entrants vie for recognition as the very best in their markets. At the second tier, local winners compete against the other winners in one of 14 District competitions. District winners are then forwarded to the third tier, the National Student ADDY Awards competition. This committee works closely with the Ad Club to coordinate logistics for the judging and award show for this event.
Are you known as the “Fun Captain” among your friends? Then we need you. You would run monthly mixers and work closely with the Education Committee to ensure events are exciting and profitable. Keep contacts with AMA, PRSA (New Pros, and other industry clubs).
You would help manage our website and create the copy and graphics for our invitations and collateral. You may also help publish newsletters to keep members interested and informed.
You will plan out signature “Beyond the Classroom” events. You will brainstorm hot topics and acquire speakers to educate graduating students and new professionals. This position is a great way to make new contacts in the industry. Always ask around for speaker recommendations! Keep in contact with local schools and their industry-related clubs (Ad Club, AMA, etc) to inform them of our events and vice-versa.
Cheri, Immediate Past President Jenn Baker, and Secretary Stephanie Lyndon