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Three non-profits gave a 10-minute presentation to persuade a panel of judges that they were the most deserving of an Ad2SD public service campaign.
Challenged Athletes Foundation
The first to present was the Challenged Athletes Foundation. The non-profit helps to build confidence for disabled people by providing them with the tools they need to compete in athletic activities. Every year they hold the San Diego Triathlon Challenge and they are asking Ad2SD to create a campaign to increase the population of able-bodied competitors, disabled competitors and donors. They hope to have a model in which they can use for future campaigns for their various events.
Make A Wish Foundation
The second to present was San Diego’s local chapter of Make A Wish Foundation. Make A Wish grants wishes of children with life threatening illnesses.
They classify the wishes they get into four different categories:
- I wish to go…
- I wish to be…
- I wish to have…
- I wish to be able to…
A lot of the different wishes involve flying somewhere to do them. The airlines don’t give Make A Wish any breaks on airline tickets, so they set up a program for donors to donate airline miles to Make A Wish. The San Diego chapter asked Ad2SD to create a campaign to promote donating miles to Make a Wish.
California Center for Sustainable Energy
The last to present was California Center for Sustainable Energy. They have various programs to educate the San Diego Community on being smart about energy use. Their budget doesn’t allow for much marketing, so they would need a self-funded marketing plan as well as an advertising campaign.
The panel of judges continued with a session of questions and answers. They will get back to Ad2 and the non-profits on which campaign they will select.
Christine Guardia
The night ended with a presentation on cause marketing by Christine Guardia. Christine Guardia works at KooDooZ and has a MBA in Public and Nonprofit Management and Marketing from Boston University. She defined cause marketing as something that mutually benefits a corporation and a non-profit. She categorized three kinds of cause marketing promoting a product buy showing and promoting awareness of a cause, promotion of proceeds and buy one give one. She emphasized transparency of exactly what is donated because consumers want to know where their money is going. You can view her presentation on Cause Marketing here.
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[...] This year, three non-profit organizations competed for the coveted Ad2SD Public Service campaign which included the Challenged Athletes Foundation, California for Sustainable Energy, and Make a Wish Foundation. Each non-profit was given 10 minutes to present what the goal and objectives were for their organization and how they would be able to benefit from the public service campaign. For a full recap on event, check our Marco Barron’s summary here. [...]