Say “NO” to Cuts on Advertising Deductibility!

There has been a lot of talk recently about cutting the advertising tax deductibility for businesses. What does this mean for the industry and the nation’s economy? Clark Rector, American Advertising Federation VP, informs that $5.8 trillion dollars and 20 million jobs are generated from advertising currently. For the past...

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Nutrition Standards for Foods Marketed to Children

April 28, 2011 To:                   AAF Members From:               Clark Rector, Executive Vice President-Government Affairs Re:                   Nutrition Standards for Foods Marketed to Children An Interagency Working Group of the federal government has released a second version of proposed voluntary nutrition standards for foods marketed to children ages 17 and under. This fact sheet...

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Government Relations Update – March 2010

Pennsylvania Governor Looks to Cut Advertising Tax Exemption The Pennsylvania Governor, Edward Rendell, recently released his proposed budget for the upcoming year. He is attempting to cut 73 different sales tax exemptions including the exemption for advertising costs. The budget still needs to be voted on by legislators. The AAF...

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Government Relations Update – December 2009

“It’s the First Amendment” The American Advertising Federation in part with the American Association of Advertising Agencies (AAAA) and the Association of National Advertisers (ANA) have filed an amicus brief in the U.S. District Court challenging a recent law that allows the U.S. Food and Drug Administration authority to restrict...

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New CAN-SPAM Rule Provisions

May 13, 2008 To:                   AAF Members From:               Clark Rector Jr., Senior Vice President – Government Affairs Re:                   New CAN-SPAM Rule Provisions The Federal Trade Commission has approved four new rule provisions under the CAN-SPAM Act intended to clarify various requirements under the act. Four topics are addressed in the new...

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Nielsen Moves February 2009 Sweeps to March, After DTV Transition

In order to ensure the continued accuracy of television audience estimates, Nielsen announced it will move its usual February sweeps period to March 2009, after the end of the analog-to-digital broadcast television transition. TV companies rely on sweeps ratings numbers to establish advertising rates. In the same announcement, the company...

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FTC Holds Green Marketing Workshop

The Federal Trade Commission held an environmental packaging workshop on April 30, hearing opinions from government officials, environmental group representatives and manufacturing and packaging companies. Most panelists agreed that changes were needed to the FTC’s Green Guides, a document that outlines permissible environmental claims in packaging and advertising. David Mallen...

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FTC Proposed Behavioral Advertising Principles

The AAF protects and promotes advertising at all levels of government through grassroots activities.The nationwide network monitors advertising-related legislation on local, state and federal levels. The AAF puts its members face to face with influential lawmakers. They also encourage industry self-regulation as a preemptor to government intervention, when appropriate.New proposed...

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