News

Ad 2 San Diego’s Public Service Committee announces the launch of their annual public service campaign.

Ad 2 is a national network of young advertising professionals committed to making a difference in their communities through advertising. For over 30 years, Ad 2 San Diego has contributed to the local community by creating a complete advertising campaign for one non-profit organization every year. Their most recent campaign, organized by current and former Ad 2 members, assisted The Challenged Athletes Foundation with their social media strategy. In addition 2 years ago they promoted the Big Brothers Big Sisters of San Diego County’s “Sports Bigs” program. That campaign included bilingual radio and television spots featuring Chris Chambers of the San Diego Chargers and TV personality Dick Enberg. Samples of the work can be found at the link below:

http://www.vimeo.com/bigbrotherssd

By building advertising campaigns in television, radio, print, outdoor and interactive media, Ad 2 SD members strive to positively impact the San Diego community. The Public Service Committee is dedicated to assisting a non-profit organization reach their development and visibility goals. If you feel your non-profit organization could benefit from selection as the 2010-2011 Ad 2 public service partner, please go to the Public Service Page on the Ad 2 SD website to download an application. Applications must be submitted by Friday August 27, 2010 for consideration.

If you have any questions please email publicservice@ad2sd.com

Exclusive Ad 2 SD/SD Ad Club Event

The 2010/2011 Ad 2 SD Board invites all Ad 2 SD & SD Ad Club members to join us Sat July 24 after our annual board retreat for a day at the Del Mar Races.

Price for the event is $25 for Ad 2 SD/$35 for SD Ad Club, and cover Round Trip Transportation, Beer on the Shuttle, Reserved Seating/Clubhouse Admission, and an Official Racing Program.

We have reserved seats in the Stretch Run area, which conveniently close to wagering windows, cocktail bars and concession stands.

Space is limited, so Register Now!!

SPECIAL OFFER: Sign Up for Ad 2 San Diego Today, and get a complimentary ticket to join us for A Day at the Races! Register below as a non-member to take advantage of this GREAT OPPORTUNITY

A Day at the Races, Details:

• Date: Saturday, July 24, 2010
• Time: 1:45 – 6:00 pm
• Meeting Location: San Diego Ad Club Office | 3579 5th Ave #100, San Diego, CA 92103
• Beverages: Beer will be provided on the shuttle, and you are welcome to BYOB for the ride up.
• Cost: $25 for Ad 2 SD / $35 for SD Ad Club
• Registration Deadline: EXTENDED till Friday 07/23

My tenure as Ad 2 President has officially come to an end. I was the first Ad 2 President to serve a two year term, and we got a lot done! Our membership doubled, we won numerous @aafnational Club Achievement awards, and we hosted a National Ad 2 retreat.

We had some good times as well! The picture above is my favorite. Its from our Kickball Tournament last month. What I’m most proud about though, is the jobs that were created and the business relationships that were formed.

There are numerous individuals and companies who have helped grow Ad 2 the past couple of years. For this article, I tapped into the Twitter API and their new @anywhere feature. I was fortunate to be in the audience at SXSW when Evan Williams announced the feature, and I immediately had the idea to use it for my final Presidents Message.

If you are new to Twitter, or to San Diego in general, this list will give you a heads up of “whose who”. Please hover over their names, and follow them, as they are San Diego’s brightest. continue

Whose agency has the most ballers?

Get pumped for the 1st Annual Ad 2 SD Kickball Tournament! We’re kicking it off this June at Kate Sessions and the Tournament is guaranteed to be an exciting event with fun people. We encourage funky, fun team names and outfits!

Kickball Tournament Details:

• When: Saturday, June 12, 2010
• Where: Kate O Sessions Memorial Park, La Jolla (North of Garnet Ave & Lamont St)
• We are planning on setting up on the north side of the park. There is a flat area to the North of the drive way that has a large playground area.
• Beverages and food BYOB! (no glass containers).
• Time:2 – 6pm
• What to wear: Clothing that makes you run fast and kick the ball hard! Bring sunscreen, water, a chair to sit on, and a fun attitude.
• Rules: Round robin and then double elimination play. Please arrive at 2 for rules briefing and scheduling.

Players, Groups & Teams:

Sign up an Entire Team, in Smaller Groups, or Individually. Teams will consist of 8-14 people each, and smaller groups and individuals will be grouped together. The bracket will be determined based on the number of teams.

*To register in smaller groups, register individually and enter “Group: (your group name)” under the Company field so we can make sure you are on the same team with your friends!

This event will sell out: Get your team together today!

Supported by:

Elections for the 2010 – 2011 Ad 2 year will be held on Tuesday, June 1, from 6:30 pm – 7:30 pm at San Diego Ad Club Office. Below is the proposed slate. If you are interested in running for a position, you can write yourself in at Tuesday’s election. You will have to declare your intent for the position, and have the attendees vote you in.

Below is the list of candidates and open positions:

Executive Board

* President: Gary Ware (candidate)
* Vice President: Stephanie Lyndon (candidate)
* Secretary: Chris Rothwell (candidate)
* Treasurer: Open
* Past President: Adam Hermsdorfer

Chairs

* Education & Student Relations: Andrew Mera (candidate)
* Communications & Social Media Chair: Stephanie Gulley (candidate)
* Programs: Brittany Cook (candidate)
* Programs Co-Chair: Mike Maginnis (candidate)
* Government Relations: Open
* Public Service: Anthony Miller (candidate)
* Membership: Open

Ad 2 Peeps,

Let’s kick off the beginning of summer and enjoy some cocktails with your favorite Ad 2 people. We are going classy this month with the Best Happy Hour in La Jolla, at the La Jolla Brew House.

Students are encouraged to come celebrate the end of their semester!

When: Thursday, May 27, 2010, 6-8pm
Where: La Jolla Brew House – 7536 Fay Ave, La Jolla, CA

View Map

Cost: FREE!

Drink Specials:

* $3 House Pints.
* $3 Well Drinks.
* $4 House Wines.
* $5 Organic Margaritas.
* $10 House Pitchers.

Teaching Children about Advertising
The FCC recently announced a new program intended to educate school children in grades 4th through 6th. The program can be found at http://www.admongo.gov/, and is focused an teaching through the use of a video game. The video game, AdMongo, teaches children about the importance of understanding and recognizing advertising. The goal of the program is to make children more informed consumers.

Attorney Client Privilege Does Not Extend to Advertisers
A recent court opinion, in the 7th Circuit Court of Appeal in Illinois, has confirmed a lower court’s ruling regarding the attorney-client privilege as it pertains to Advertisers and Agencies. The court ruled that the attorney-client privilege does not apply to an Advertisers In-House Councils communication with its Advertising Agency. Generally speaking, the Attorney-Client privilege becomes moot when dealing with a third party, in this case the Agency. However, it was argued that the agency and their client, share a common legal interest which would carry with it the attorney-client privilege. This ruling will most likely change the way in which agencies and their client’s in house attorneys communicate.

Elections for the 2010 – 2011 term are coming up. Interested candidates should submit a biography to info@ad2sd.com no less than fifteen days prior to the annual business meeting (6/1/10) to have his/her name included on the voting ballot. In your bio, include what position you are interested in, and why you would make a good Ad 2 board member.

For a list of different committees, check out the committee page. Serving on the Ad 2 board gives you a chance to form meaningful relationships with “whose who” in the San Diego advertising scene.

Pennsylvania Governor Looks to Cut Advertising Tax Exemption

The Pennsylvania Governor, Edward Rendell, recently released his proposed budget for the upcoming year. He is attempting to cut 73 different sales tax exemptions including the exemption for advertising costs. The budget still needs to be voted on by legislators. The AAF is working with local members to urge law makers to consider the consequences of such a budget including; a decrease in tax base and the loss of jobs.

Let Them Have Broadband

In a speech given by the chairman of the FCC, Julius Genachowski, outlined a plan in which 90% of all Americans should have access to broadband internet by the year 2020. He also discussed plans to have national broadband service by 2020.

Microsoft and Yahoo and Get the Green Light

The U.S. Department of Justice and the European Commission have approved an agreement between Yahoo and Microsoft.  The partnership between these two tech giants was agreed upon close to a year ago, but has just passed the first legal hurdles and will begin implementation in the next few weeks.