Okay so we got Ad Club and Ad2 San Diego together and said “how are we going to take our seminar series up a notch?” So here’s the first of what we came up with …

Starting on Friday, August 27 with Ryan Berman, Founder and Chief Creative Officer of Fishtank Brand Advertising … this seminar is called “What’s Your Story?” and will focus on how to tell your story. Whether it’s for a client, a brand or your own personal story, your story should entertain, educate and engage. So, don’t miss this opportunity to create meaningful narratives in all aspects of your business life.
Sign up here: http://bit.ly/SDAC_Story

Then Tuesday, September 14 … Gary Ware, Director of Media Operations, Covario, Inc. will lead an intimate workshop (maximum 12 people) focused on “Creating [insert favorite adjective] Presentations” using PowerPoint and Keynote.

And now that you’ve got content … and it looks damn good on PowerPoint or Keynote … it’s time to make that presentation live and in person … Tuesday, September 21 … Gary will continue with the next workshop “Delivering [insert another favorite adjective] Presentations”.

Workshop Details

Date: 9/14 & 9/21
Agenda: 6:00pm – 6:30pm Check In 6:30pm – 8:00pm Workshop
Price
Ad 2 Members & Students: $60.00
Non Member: $100.00
San Diego Ad Club Board Member: $60.00
San Diego Ad Club Member: $80.00

Click Here to Register for the Workshop!

What a great way to kick-off the new fiscal year for the San Diego Ad Club … they’ll start with a beautiful summer evening in the garden at the USD Joan Kroc Institute for Peace and Justice. You’ll get to mix and mingle with the newly elected San Diego Ad Club officers and Board of Directors. We’ll recognize a few people for their great contributions to the Club and two term Ad Club president Greg Joumas will pass the gavel to our first-ever co-presidents, Melissa Lopez and Jon Bailey.

Then we’ll get to see the legendary work from the Martin Agency … Geico, UPS, Free Credit Report.com and many other brands when Mike Hughes, the latest inductee into the One Club’s Hall of Fame, joins us on the stage for the fourth in our “Evening with …” series. The first three were Alex Bogusky, Jeff Goodby and Dan Wieden and although you may not know the name Mike Hughes, you certainly know his work. Oh … and the Martin Agency was also named U.S. Agency of the Year.

Kudos for Mike Hughes and The Martin Agency Adweek has called Mike one of the nine best creative directors in America. Ad Age, on the other hand, has listed The Martin Agency as one of the three best creative agencies in the world. “Which proves,” Mike says, “that the rest of the agency is a lot better than I am.” Adweek, incidentally, gave a one-word explanation for Mike’s inclusion on their creative directors list: “integrity.”

The San Diego Ad Club appreciates the support of our sponsors. Many thanks to: Clients&Profits, EOS (Electronic Output Solutions).

Click to register for “An Evening with Mike Hughes, The Martin Agency now to take advantage of the Early Bird Pricing.

Early Bird Pricing By Monday July 19th:
Ad 2/Students/Board $45.00
AAF Ad Club Members $55.00
Non-Members $65.00
After July 19th : AAF Ad Club Members $65.00, Ad 2/Students/Board $55.00, Non-Members $75.00

Date: July 22, 2010Time:5:00 pm – 8:00 pm

Location:
Joan B. Kroc Center for Peace and Justice
5998 Alcala Park
San Diego, CA, 92110
United States
See map: Google Maps

Please join AD2SD for an intimate tour of four great advertising industry companies. We will be learning about different career options in client services, online, creative, marketing, and PR, what it takes to work at each company, and will see some examples of great work! Last years event was a good experience for all who attended and a couple students actually landed internships and eventually jobs – you never know who you will meet and how it can influence your future. continue

Ad 2 is joining Ad Club SD and the San Diego Advertising Fund for Emergencies on March 25^th from 6-11pm at the SAFE Annual Benefit Party & Auction.  Mingle with hundreds of people and enjoy a fun evening with drink specials and a silent auction.  This event supports SAFE in raising money for individuals and their families in crisis situations, who are part of the San Diego County advertising and marketing community.

Visit http://safesandiego.org/ for more information on the San Diego Advertising Fund for Emergencies and to see Anne’s Story about how SAFE helped her in a time of crisis.

Click here for Details on SAFE’s Annual Benefit Party & Auction.

The Addy Raid opened up the doors to the 2010 San Diego Ad Club Addys before the judges for participants to cast their vote for “Peoples Choice” in each category. It was a great opportunity to get an idea of the advertising produced in San Diego.

It was a fun event with Chipotle burritos, Sierra Nevada brewing company, Stone brewing company and the Tilted Kilt refreshments. If participants weren’t chowing down on the chips and guacamole, they were playing guitar hero in the media room, or relaxing to the TV spot real.

Agencies, independent workers and students participated in the competition and the event making it an overwhelming success.

Performing Under Pressure: Developing a Winning Mind

On Feb. 10, Geoff Miller, a partner at Winning Mind, LLC will present Performing Under Pressure. The presentation will focus on the “keys to developing a Winning Mind”, the critical factors necessary for success in high-stress, high-performance environments. Participants will gain an understanding of how pressure affects performance, the links between confidence and attention, and strategies for managing pressure.

Winning Mind provides performance coaching, leadership training and selection services to Fortune 500 executives and management teams, professional and Olympic athletes, and elite military units and crime prevention organizations (including the FBI and US Army Special Operations Command).

Details:

• Location: The Tilted Kilt
• Address: 310 North 10th Avenue, San Diego (East Village), CA 92101
• Time: 6pm – 8pm
• Food: Appetizers will be provided

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Learn what the big boys are doing!

BlogWell: How Big Brands Use Social Media
2/16/10, San Diego

http://gaspedal.com/blogwell/san-diego/

Starbucks, Clorox, USAA, Intuit, Avery Dennison, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal. From GasPedal and the Social Media Business Council.

Apply the coupon code AD2SD to get $47 off registration

BlogWell is all about how big brands use social media. No agencies, no startups — just big companies sharing what they’ve learned. Get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans.

You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — and learn it all in four hours (and be home for dinner).

Presented by GasPedal and the Social Media Business Council.

Apply the coupon code AD2SD to get $47 off registration

Our November board meeting is next Tuesday Nov 3 from 6:30 – 7:30pm at the Ad Club office in Hillcrest. We are going to be talking about the Mid Year Retreat and getting an update on our Public Service Campaign. There is going to be free food, and good times. Everyone is welcome to join

Address:

3579 Fifth Avenue, Suite 100

San Diego, CA 92013

This year’s AD2 Sports Marketing night was a great success, and featured one of surfing’s greatest legends, Peter “PT” Townend (Australia), who shared tales from his illustrious career as a professional surfer and wisdom from his 25-plus years in action sports marketing. PT played a major role in the birth of professional surfing and was crowned surfing’s first ever world champion in 1976.

Over the last three decades, PT has been in the foreground of virtually every evolution of the surf industry and is largely responsible for the growth and success of major brands and associations like Rusty, SIMA, Primedia’s Action sports Group (Surfing, Bodyboarding and Volleyball Magazines), USA Surf Team, USA Skateboarding, as well as many others, and is the founder and CEO of The ActivEmpire, and a mentor to fellow entrepreneurs with Connect SI in San Diego.

PT spoke before a packed crowd of AD2 members, non-members and fans at the Tilted Kilt in downtown San Diego and delivered a presentation that followed his life from early beginnings as one of the original “Coolie Kids” (A reference to his home town in Coolangata, Australia) to present, and was an insight into the world of action sports and the growth of what is now today a multi billion dollar industry.

PT’s message included the importance of networking and “connecting the dots.” As his slideshow progressed, he pointed out he his career grew as a result of his associations with many of his peers and subsequently the action sports and surfing industries as a whole. Many of PT’s contemporaries featured in his presentation now make up a “who’s who” of today’s action sports industry.

One thing PT is known best for in business is branding, and he pointed out the importance of staying true to a business’ core. His example was that of Quiksilver, who started out with nothing but surf trunks, and even now after all of these years of expansion into all things action sports, still make the best surf trunks in the business.

PT also emphasized the importance of twitter and other digital resources as being essential to the growth and strategy of any business in today’s marketplace. Thanks to all who came our for the event!

Come join us on Tuesday, September 22, 2009 at the Tilted Kilt as we listen to the first World Champion of Surfing, Peter “PT” Townend, speak about his long career in the action sports industry. Happy Hour will be extended for the event until 8pm including some light appetizers.

About the Speaker: Peter “PT” Townend

The first World Champion of Professional Surfing (1976) has held numerous industry positions in a 25- plus year career in action sports, including a 10- year term as advertising director/associate publisher of Surfing, Bodyboarding and Volleyball Magazines; eight years as the marketing director of Rusty; and more recently this decade as publisher of Primedia’s Surfing Group and marketing and events director for the Primedia Action Sports Group (ASG) division.

Townend also served as president of SIMA (’88-’89) and president of Surfing America (’97-04)which he founded.  He served as head coach of the USA Surf Team in 1982-1984, when he led the team to a gold medal win in ’84, and most recently from 2004-2007 when he brought the USA Surf Team back to international credibility with a return to the dais in three of five international ISA World Championship appearences.

Townend currently serves on the USA SkateBoarding board of directors, the umbrella organization that is endeavoring to bring skateboarding into the Olympics, and will field the USA National SkateBoarding Team.  Townend also serves on SIMA’s seniour advisory board and the CONNECT S.I. advisory board.

Register now while seats are available! All Ad 2 San Diego events do sell out. Sign up today!

Pricing

• Ad 2 Members: $10
• Students: $10
• Ad Club Members: $15
• Non Members: $20

An Additional $5 will be added to the cost on the night of the event.

Location

The Tilted Kilt
310 10th Ave.
San Diego, CA 92101 (Map)

Advanced Registration is now closed. Walk up seats are still available.