Ad 2 San Diego » Stephanie Garcia

A New Paradigm For Measuring Brand Value

Stephanie Garcia — Wed, 04 Jan 2012 16:58:04 +0000

It’s Good To Be Good!

Advertising + Brands + Social Issues = A New Paradigm For Measuring Brand Value

In a world shaped by advertising and brands, does the advertising industry have an obligation to push towards positive social impact? 85% of consumers say yes. Yet only 20% feel that brands have a notable positive impact on our sense of well being and quality of life.

Meet thought leaders Richard Demato of COMMON, Simon Mainwaring of WE First and Dan Burrier of Ogilvy & Mather + Alex Bogusky (via Skype) to discuss the various ways brands are building better communities, driving positive change and making a profit. Advertising will play an essential role in shaping our collective future, find out how these change makers are leveraging it for doing good. This will be an engaging look at the science, case studies and tools to apply these new approaches towards your business and career.

Date: Wednesday, January 18, 2012
Time: 5:30pm – 8:00pm

5:30-6:30 Networking/Cocktails
6:30-7:30/8:00pm Presentation/Discussion and Q&A

Place:

The University Club atop Symphony Towers
750 B Street, Suite 3400
San Diego, California 92101

Cost:

Ad2/Students: $25
Ad Club Members: $35
Non-Members: $45

RSVP: Reserve Your Spot today.

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Watch a Content Strategist Paint for a Good Cause

Stephanie Garcia — Thu, 10 Nov 2011 21:18:57 +0000

Just saw this posted on Twitter by Shelly Bowen, Content Strategist and Founder of Pybop, LLC and couldn’t wait to share!

Check out how a Content Strategist paints a canvas to donate to Ad2 San Diego’s Cause Marketing Event 2011. The art auction at the event benefits MyGirlfriendsCloset.info, a non-profit organization that helps clothe teen girls in need. Video by Gary Allard.

Watch a Content Strategist Paint for a Good Cause from Shelly Bowen on Vimeo.

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Fire in the Hole! Emota, Inc. Makes Art for Cause Marketing Night 2011

Stephanie Garcia — Thu, 03 Nov 2011 22:52:56 +0000

Game on! Check out how digital storytellers, Emota, Inc. created their canvases, “Paint Balloon Art Attack” for Cause Marketing Night 2011. We’re definitely excited to see their artwork in person and hope that you’ll join us too!

Cause Marketing Night 2011 will be Thursday, November 17, 2011 at the Fashion Institute of Design and Merchandising. Space is limited so RSVP today at Cause Marketing Night 2011 Registration.

Cause Marketing Night 2011 Media Kit

Stephanie Garcia — Thu, 03 Nov 2011 17:35:42 +0000

Cause Marketing Night 2011 Partner Resources Page

Thank you for partnering with Ad 2 San Diego to spread the word about Cause Marketing Night 2011. The materials on this page will help you with spreading the word about our annual Cause Marketing Night.

Spread the Word

Brian P. Hawkins, co-founder and Vice President of Catalyst Marketing, Inc., will be our speaker for the night and will present a step by step approach on how to build a cause marketing partnership that marketing and advertising professionals and implement the next day.

Cause Marketing Night 2011 will include drinks, appetizers, speakers and an artwork auction. The auction will feature original artwork created by top local ad agencies and companies to help to raise money for Ad 2 San Diego’s public service client, My Girlfriend’s Closet.

Canvas Auction Participants

Bailey Gardiner
Covario
Cricket Communications
Digitaria
Emota
Fishtank
Fox Marketing
Frank Rogozienski
Geary
Greenhaus
Hewlett Packard
MJD Interactive
Oster & Associates
Pybop
San Diego Zoo
Sitelab Interactive
The Creative Group
The Starmack Group
Treeline Interactive

Cause Marketing Night 2011 Materials

Please Note: We encourage authenticity. The intent of this guide is to provide a starting point for your own words and opinions.

Promotional Text

Need promotional ad copy to add to your website, emails, and marketing materials? Download our Cause Marketing Night 2011 Promotional Text.

Promotional Tweets

Please feel free to use these on your professional Twitter accounts. You can post these to LinkedIn, Facebook, and other social networks that you feel may be applicable.

Sponsor Tweets

@Ad2SD presents Cause Marketing Night 11/17. We’ve donated a canvas to their artwork auction. See you there! http://bit.ly/ad2sdcausemktg
We partnered with @Ad2SD for Cause Marketing Night 2011, Nov 17 to support My Girlfriend’s Closet. http://bit.ly/ad2sdcausemktg #ad2sdcause

Generic Tweets

Learn How to Build @CauseMarketing Partnerships @Ad2SD Cause Marketing Night 11/17 w Brian Hawkins #ad2sdcause http://bit.ly/ad2sdcausemktg
I’m heading to @Ad2SD Cause Marketing Night Thurs. Nov 17th @FIDM. Who else is going? http://bit.lyad2sdcausemktg #ad2sdcause
Excited to see the Artwork Auction at @Ad2SD ‘s Cause Marketing Night @FIDM Thurs Nov. 17th http://bit.ly/ad2sdcausemktg #ad2sdcause

For more Promotional Tweet ideas, download our Cause Marketing Night 2011 Pre-Written Promotional Tweets.

Banner Ads

If you need help with the materials provided, please contact Stephanie Garcia at communications@ad2sd.com.

Registration Guidelines

Space is limited and we encourage everyone that is interested in attending to reserve their spot by registering online at Ad 2 San Diego Cause Marketing Night 2011 Registration.

Pricing is as follows:

Ad 2/SD Ad Club/Students: $20
My Girfirend’s Closet: $20
Non Members Professionals: $25 – save on future Ad 2 San Diego events by becoming a member today! It’s fast and easy to sign up online. Visit the Ad 2 San Diego Membership Sign-Up page for more information.

Ad 2 San Diego presents Cause Marketing Night 2011

Stephanie Garcia — Mon, 31 Oct 2011 17:16:35 +0000

What: Speaker event and charity art auction
Who: Ad 2 and local artists to benefit My Girlfriend’s Closet
When: November 17th, 2011 from 6:00-9:00 PM
Where: Fashion Institute of Design and Merchandising
350 Tenth Avenue, 3rd Floor
San Diego, CA 92101
Hashtag: #ad2sdcause

Cause Marketing Night
Each year Ad 2 San Diego takes on a nonprofit client in which they deliver a full scale marketing and advertising campaign at no cost to the client. Cause Marketing Night is an event to highlight these efforts, show off work that’s been done in years past, showcase the new nonprofit partner and to help educate the community on how they can incorporate social responsibility into their own organizations.

This Year’s Event
Cause Marketing Night 2011 will include drinks, appetizers, speakers and an auction of artwork. The auction will feature original artwork created by top local ad agencies and will help to raise money for My Girlfriend’s Closet and the campaign’s promotional efforts by Ad 2 San Diego.
The event will highlight speaker and cause marketing professional, Brian P. Hawkins. Brian is co-founder and vice president of Catalyst Marketing, Inc., a San Diego-based marketing consulting company. Brian speaks five languages and has created integrated marketing campaigns and special events for corporations in the U.S. and Europe that include AT&T (France), Kellogg’s (Italy), and the America’s Cup Organizing Committee.

About My Girlfriends Closet
My Girlfriend’s Closet is a San Diego based nonprofit organization that aims to help cloth fostered young women and kids. One thing that makes My Girlfriend’s Closet even more unique, they’re run by girls the same age as those they help. Mother and Daughter duo’s make up the volunteer base that started this organization and keeps it running day to day. My Girlfriend’s Closet receives gently used clothing which can be given back to low income or fostered teen women and girls ages 12-22.

About Ad 2 San Diego
Ad 2 San Diego is an organization for people age 32 and under who are members of the San Diego advertising, marketing, and communication community, and those interested in those fields. Ad 2 San Diego helps create future advertising and marketing industry leaders through education, leadership development and networking programs. As the young professionals division of the American Advertising Federation (AAF), Ad 2 San Diego assists, educates and entertains its members through social activities, educational industry events, membership meetings, leadership workshops, community service, and participation in National Ad 2 and AAF contests.

Event Sponsors

Students Wanted: AAF Diversity Panel Discussion

Stephanie Garcia — Tue, 18 Oct 2011 16:53:01 +0000

The next AAF Thought Leadership Forum Series will be held at the General Mills headquarters, in Minneapolis, Minnesota, on Wednesday, Nov. 9, 2011.

This event will bring greater awareness to the changing perspectives on diversity and multiculturalism from the viewpoint of the next generation of consumers and advertising/marketing professionals. The day will include a simulcast of a national expert panel discussion at the General Mills headquarters and will broadcast to participating satellite locations in Atlanta, Chicago, Detroit, Miami, New York, Los Angeles and Washington D.C. Afterwards, executive roundtable discussions with local advertising/marketing/media leaders and a youth panel conversation with AAF college students will be held at each of the satellite locations.

AAF cordially invites students of all majors to participate, as panelists at one of the satellite locations, in the youth panel conversation regarding “How Millennials View Diversity and Multiculturalism” that is in conjunction with this General Mills Thought Leadership Forum Series.

Students will be asked to share their views regarding what was said during the executive panel discussion as well as their general views about multicultural advertising and the impact of a diverse workforce. Students interested in participating can apply to be a part of the Thought Leadership Millenial Panel Registration.

For more information, contact Bruce Ford at (202) 898-0089 or e-mail bford@aaf.org.

Reposted from AAF SmartBrief

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Digital Media Now – Personal Branding on Social Media

Stephanie Garcia — Mon, 17 Oct 2011 23:25:32 +0000

Interested in building your personal brand online? Then you don’t want to miss next month’s Digital Media Now workshop on Personal Branding on Social Media led by marketing consultant, educator, and professional speaker, Melodie Tao.

The Digital Media Now – Personal Branding on Social Media workshop will be held Wednesday, November 2, 2011 6:30pm at the Pangea Bakery. Attendees will gain hands on training on how to ensure their personal online brand is optimized for various social networks in order to expand their reach to a greater audience. Melodie Tao will also cover how personal branding can increase visibility for you and your company while attracting qualified customers.

How to Register

Space is limited so be sure to reserve your spot today! Visit http://marketingmelodie.ticketleap.com/digital-media-now/.

Pricing

1 Workshop $49; Ad 2 San Diego members save $10 with the discount code: Ad2Promo

For discounts on multiple workshops, visit http://www.marketingmelodie.com/index.php/workshops/.

About Digital Media Now

Digital Media Now is a workshop series hosted on the first Wednesday of each month to educate business owners and professionals with knowledge on the most up to date digital technology tools and social media marketing strategies. Attendees will leave empowered with actionable content they can implement immediately. A different topic is covered each month. Content from each topic does not overlap so it’s encouraged for attendees to attend all seminars to gain comprehensive knowledge on growing their business in all areas of Digital Media. For more information visit http://www.marketingmelodie.com/index.php/workshops/.

[Image Source: velkr0]

Online Marketing Summit 2012 Exclusive Discount

Stephanie Garcia — Thu, 13 Oct 2011 23:49:08 +0000

Learn. Collaborate. Network.

Online Marketing Summit (OMS), the premier global educational event for marketing professionals, will be back in San Diego February 6-10 2012. Join over 1,500 of your marketing peers as they share ideas, hear from expert practitioners, and learn best practices in the areas of: Social Media, Demand Generation, Search, Email, Analytics, Mobile, Integrated Marketing and more.

OMS 2012 Registration & Pricing

OMS 2012 offers several flexible choices when registering. Attendees can register for the full conference, a single day, or two consecutive days.

Check out the registration and pricing below.

Ad 2 San Diego members can take advantage of our special discount - use the discount code AD2SD35.

Be sure to check the OMS website for current prices and special student and new grad discounts.

Design Ad 2 San Diego’s New T-Shirt

Stephanie Garcia — Tue, 11 Oct 2011 16:40:35 +0000

Ad 2 San Diego is comprised of pretty amazing and talented professionals. So let’s see what you’ve got! We are looking for a new logo design to be placed on the back of our 2011 – 2012 t-shirts.

Here are the guidelines for the logo design:

Design should be displayed on the Ad 2 San Diego T-Shirt template
Logo should incorporate a catchy phrase similar to http://bit.ly/ngvWMs
Logo and phrase needs to be in white
Designs must be EMAILED to contest@ad2sd.com
Entries must be submitted by October 31, 2011 11:59pm PT
Voting for the winning submission will be take place at the November’s Ad2 Board Meeting (November 1, 2011 6:30pm PT at the San Diego Ad Club Office)

We look forward to seeing everyone’s submissions*!!

*The member with the winning design will receive bragging rights and exposure on Ad 2 San Diego’s communication channels (i.e. Facebook, Twitter, newsletter, and website) for submitting the best design and the logo will be used on the Ad 2 San Diego shirts.

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An Evening With Facebook Expert Mari Smith

Stephanie Garcia — Wed, 07 Sep 2011 17:11:40 +0000

Our friends at Social Media Club San Diego, is hosting a FREE event with Facebook marketing expert, Mari Smith on Thursday, September 15, 2011 6:30 pm – 8:30 pm. Fast Company dubbed Mari Smith as “the Pied Piper of the online world” and we are delighted to dub her as one of our own here in the San Diego social scene.

Attendees will learn the Top 10 Facebook Do’s and Don’ts and gain insights into the unique culture of Facebook and enjoy Club drink specials and hosted appetizers.

Follow @SMCSanDiego on Twitter, visit their Facebook Page and RSVP, then sign-up for their newsletter for event updates and giveaways.

Event hashtag: #SMCSD

Social Media Club is an International organization whose goal is to educate and standardize best practices. Become a Social Media Club Member today: https://socialmediaclub.org/membership

Useful Links:

Mari Smith
http://www.marismith.com/

Prospect Bar & Grill

http://prospectbar.com/