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Covario, Inc. is the leading provider of web-based software that helps Fortune 500 & Global 2000 companies maximize customer acquisition and retention on Google, Yahoo and other major search engines. The company has real products, real customers and real revenues. We are high-growth, San Diego-based, venture-backed company.

The Ad Operations Intern will be primarily responsible for compiling and analyzing large data sets in support of client account management team. The position will work directly with Google, Yahoo, MSN, Baidu and other search engines and web analytics companies. In this position you will learn the ins and outs of Search Engine marketing – search, content, display, video, mobile, social, etc. While this is an intern-level position, the search marketing reporting intern will be working at the cutting edge of the internet marketing industry and will have great opportunity to learn and grow.

Responsibilities:
• Running and downloading reports from search engines’ web interface (Google, Yahoo, MSN, Askjeeves, etc), Covario proprietary technology and web analytics tools (Omniture, Webtrends, HBX, etc)
• Formatting and reformatting data in Excel
• Compiling detailed reports on program performance
• Analyzing data and making recommendations for campaign improvement
• Completing other related duties as needed

Interested candidates must submit their resume and cover letter to jobs@covario.com.

Keywords: search engine marketing, ppc, google, yahoo, pay per click, search engine optimization, seo, sem, search marketing, internet marketing, web analytics, web marketing, omniture, internet advertising

Stephanie Lyndon
C&S Sales

1. How long have you been an Ad 2 member?

3.5 years!

2. Did you do anything fun or interesting this summer? If so, what?

I went on a cruise to Mexico. I try to go on a fun trip or get away every few months. The big trip that is coming up is a trip to Miami and the Bahamas for Christmas and New Years! I can’t wait to spend my “white” Christmas on the white sandy beaches!

3. Why did you join Ad 2? Why did you decide to transfer your Ad2 membership?

I joined Ad 2 to get involved within the advertising, communications and marketing communities. I help my clients build name recognition through selling custom packaging and promotional items- so I figured I could get some new clients and make some friends through AD2. I did just that!  I have been on the board the last two years and have enjoyed some committee work. I have made lasting friendships and created valuable client relationships while partaking in all AD2 and SD Ad Club has to offer!

4.  Why did you get involved with the board?

I got sucked in! And Jen and Cheri took me to Albuquerque, New Mexico (of all places) for an Ad Club conference and amongst all the alcohol and food intake, they must have snuck in the Ad Club kool-aid!

5. What’s the best thing about Ad 2?

The relationships we are creating now as young professionals are rock solid. We are steps ahead of many in that we will be able to support and grow these relationships for many years to come, which then attribute to us becoming very well known and successful in our industry. Another BEST thing about Ad2- the happy hours and events- we’ve got great programming and great people; always a fun time when partaking in AD 2 festivities!

Know an Ad2SD member that’s going above and beyond for Ad2SD? Send your nomination for next month’s Board Member and Member Spotlight to info@ad2sd.com or send a direct message to the team at Twitter.com/Ad2SD.

Getting involved in the social media scene in San Diego is easy and fun thanks to Social Media Breakfast San Diego (SMBSD). The group meets once a month at the Milano Coffee in Mission Valley to network and collaborate with other social media enthusiasts and to share their experiences in recent social media initiatives.

This month we got up close and personal with the social media team from Garden Fresh Restaurant Corp. otherwise known as Souplantation and Sweet Tomatoes. Erika DiProfio and Ginger Anderson are the masterminds behind the company’s social media strategy and shared with us how Garden Fresh utilized social media and how their fully integrated approach has proven to be successful.

You can access the presentation on Slideshare or check out the Ustream video here. I suggest fast forwarding the video 16 minutes because that’s when the actual Souplantation discussion begins.

Key Take Aways

1. Erika & Ginger are responsible day to day execution of Souplantation’s social media strategy.
2. Social media was not viewed as a single campaign but a way to integrate everything they do for promotions.
   1. Use social media to capture customer feedback and drive marketing initiatives.
3. Their goals were to open the lines of communication and to increase brand loyalty.
4. UGC contest on Facebook has included: Best Pucker Face & Best Salad Face.
5. The company has over 5K employees. Downward communication has been vital to their success to date.
6. Over 1.1MM Club Veg Members to date.
7. CEO has supported the team’s social media initiatives.

[Image Source: DiscoverSD]

[Video Source: SMBSD]