Teaching Children about Advertising The FCC recently announced a new program intended to educate school children in grades 4th through 6th. The program can be found at http://www.admongo.gov/, and is focused an teaching through the use of a video game. The video game, AdMongo, teaches children about the importance of understanding and recognizing advertising. The goal...
Proposed New Federal Trade Commission Powers Congress is close to passing a new law that will change the way in which the Federal Trade Commission (FTC) oversees advertising at the federal level. The new law is buried deep within a proposed piece of legislation (H.R. 4173), written to provide financial regulation control. The new law would repeal...
Pennsylvania Governor Looks to Cut Advertising Tax Exemption The Pennsylvania Governor, Edward Rendell, recently released his proposed budget for the upcoming year. He is attempting to cut 73 different sales tax exemptions including the exemption for advertising costs. The budget still needs to be voted on by legislators. The AAF is working with local members to...
“It’s the First Amendment” The American Advertising Federation in part with the American Association of Advertising Agencies (AAAA) and the Association of National Advertisers (ANA) have filed an amicus brief in the U.S. District Court challenging a recent law that allows the U.S. Food and Drug Administration authority to restrict tobacco and advertising. The position of these...
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