Ad 2 San Diego » ADmin

September Member Spotlight – Victoria Lo

ADmin — Wed, 14 Sep 2011 23:26:44 +0000

Want to get to know your fellow Ad 2 members? This month, our featured board member is Victoria Lo, Social Media Marketing Strategist and CEO of Revault Digital. Let’s get to know her, shall we?

What made you join Ad 2? – I’ve been working in digital marketing for the past 6 years. Since I was new to San Diego, I figured it would be a great way to meet new people and network with people from the same field.

Which Ad 2 event has been most memorable and why? – All the events I’ve been to have been great but the most memorable for me would be Mingle Bells. The location, the food, the atmosphere were all great and there was such a great turnout. I met a lot of people that night!

What is your current role in the advertising world? – I have a digital marketing business called Revault Digital. I have a strong focus on social media which tends to lead to website development as well, as I’ve discovered a lot of my clients didn’t have optimized sites both for search and engagement.

Do you have any advice for other members trying to get more out of the Ad 2 experience? – Yes! Go to every single event you can. Different people show up at each event so you don’t want to miss an opportunity to network with someone. And you never know if someone is looking for help in something you are an expert in!

You have one Tweet to tell everyone why you love Ad 2, what is it? – Ad 2 is a melting pot. Each member adds a flavor to the club with their personality & skills and together the results are delicious!

Congratulations to the 2011 – 2012 Ad 2 San Diego Board

ADmin — Fri, 17 Jun 2011 21:19:14 +0000

Congratulations to the 2011 – 2012 Ad 2 San Diego Board! We look forward to kicking off the new year with such great talent! Please note that additional members were added to committees after voting. All bios will be posted to the site soon.

Executive Board

President: Gary Ware
Vice President: Chelsea Lawrence
Secretary: Stephanie Garcia
Treasurer: Jimmy Stephens
Director at Large:
- Anthony Miller & Stephanie Lyndon
Executive Board Member as Past President: Adam Hermsdorfer

Committee Chairs

Membership Chair: Dan Foote

Membership Committee: Open

Communications Chair: Open

Communications Committee:

Julie Barbee
Davis Chu
Victoria Lo
Amanda Miyahira
Ryan Lum
Olivia Ting

Public Service Chair: Open

Public Service Committee:

Jordan Coopersmith
Maggie Mariscal
Desiree Roughton
Paul Wallin

Programs Chair: Brittany Cook

Programs Committee:

Katie Plummer

Sponsorship Chair: Rachelle Maisner

Sponsorship Committee: Open

Ad 2 Public Service Competition – Thursday, June 2, 2011

ADmin — Tue, 31 May 2011 07:13:43 +0000

The Ad 2 Public Service Showcase will take place Thursday, June 2 at the 2011 ADMERICA! 2011 Conference. Presentations will begin at 8:15am in Aqua Room 300. Cheer on the Ad 2 San Diego team when they present at 2:45PM for their public service campaign for the San Diego Advertising Fund for Emergencies (SAFE)! Admission is free. Be sure to arrive early as seating will be limited.

2011 Ad 2 San Diego Public Service Committee

Julie Barbee
Chelsea Lawrence
Victoria Lo
Maggie Mariscal
Anthony Miller

Background

For more than 30 years, local Ad 2 chapters have produced comprehensive public service advertisingand marketing campaigns for non-profit organizations in their communities.

The Ad 2 commitment to public service is one of the qualities that sets Ad 2 apart from otheradvertising-related organizations. Each year local chapters select a client, research the client’s needsand author a complete marketing plan. Then, based upon that information Ad 2 members create television, radio, print, outdoor and interactive advertising elements. Some campaigns also include logodesign, production of collateral materials and public relations initiatives.

These campaigns are not schoolwork. They are not theoretical. They are real, and they make a realdifference in local communities. Scores of non-profit organizations point to the assistance they receivedfrom a local Ad 2 chapter as the key to their development and success.

Each year, Ad 2 chapters compete in a Public Service Advertising Competition, pitting the localcampaigns against one another. Participating clubs submit a written report about their campaign,followed by an oral presentation at the AAF National Conference. A select panel of judges evaluatesthe campaigns and selects the best among that year’s work.

The winning Ad 2 chapter receives an $800 award from the G.D. Crain Foundation, and the opportunityto present their campaign to all attendees at the AAF National Conference.

2010 -2011 Competing Teams

Ad 2 Cincinnati
Ad 2 D.C.
Ad 2 Denver
Ad 2 Orlando
Ad 2 Honolulu
Ad 2 Oklahoma City
Ad 2 Nashville
Ad 2 San Diego
Ad 2 Tampa Bay

For more information about the public service competition visit http://www.ad2.org/public-service/.

Nutrition Standards for Foods Marketed to Children

ADmin — Thu, 28 Apr 2011 19:54:33 +0000

April 28, 2011

To: AAF Members

From: Clark Rector, Executive Vice President-Government Affairs

Re: Nutrition Standards for Foods Marketed to Children

An Interagency Working Group of the federal government has released a second version of proposed voluntary nutrition standards for foods marketed to children ages 17 and under. This fact sheet released by the Working Group gives an overview of the standards.

While some aspects of the recommendations differ from the original version, the recommended maximum levels of certain nutrients in foods has remained virtually unchanged. For individual foods, the standards recommend:

· 1 g or less saturated fat and 15% or less of calories from saturated fat per RACC (reference amount customarily consumed)

· 0 g trans fat per RACC

· No more than 13 g of added sugars per RACC

· No more than 210 mg sodium per serving

The revised recommendations call for a five year phase-in period for the industry to meet the standards (the sodium level is an interim target – with a final target of 140 mg per serving after ten years).

The recommendations state that foods marketed to children should provide a “meaningful contribution” from one of a number of specified food groups, but unlike the original version do not specify minimum amounts to be qualified as a meaningful contribution.

Perhaps the most significant change in the new recommendations is the recognition of the difference between children 11 and under and adolescents between 12 and 17. In its accompanying statement, the Federal Trade Commission acknowledges that the older group is more capable of understanding the intent of marketing and, as such, the recommendations for marketing to them should be narrower in scope, perhaps being limited to in-school marketing and social media.

Despite these changes, the recommendations remain very troublesome and unworkable. The nutrition standards are so stringent that they would apply to the vast majority of products advertised today – including such items as yogurt, soups and most cereals. There is no current research which establishes a link between marketing of food products and obesity, so there is no foundation to believe that this extreme proposal would work.

It is still unclear exactly how marketing to children will be interpreted, and hundreds of television shows would likely be affected.

These proposals are unnecessary. Most food manufactures have joined with the Better Business Bureau to create the Children’s Food and Beverage Advertising Initiative. Under this self-regulatory program, companies pledge to advertise to children under 12 only products that are consistent with federal nutrition guidelines. Some companies have pledged not to advertise at all to children under 12.

The Interagency Working Group (IWG) that released these principles consists of the Federal Trade Commission, the Food and Drug Administration, the Department of Agriculture and the Center for Disease Control and Prevention. The first version of the proposal was released in December 2009 with this revision originally anticipated in July, 2010.

The IWG has invited comments on the proposal, and includes many specific questions that may be addressed. Comments are due by June 13, 2011.

Please do not hesitate to contact me if you have any comments or questions to government@aaf.org.

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Ad 2 SD Testimonial – Jimmy Stephens

ADmin — Thu, 28 Apr 2011 07:07:32 +0000

December Board Member Spotlight- Jimmy Stephens

San Diego Ad Club presents “Building An Integrated Campaign From the Strategy” Up

ADmin — Wed, 12 Jan 2011 17:02:37 +0000

Utilizing many forms of media will advance any marketer’s strategy and increase meaningful interactions with consumers. This seminar will highlight digital marketing integrations, and discuss how marketers can bolster the effectiveness of entire marketing programs—online and offline.

Reserve your spot by registering for “Building An Integrated Campaign From the Strategy Up”.

Focusing on strategy development and synergy points, attendees will walk away with concepts that can be implemented at their organization—no matter the assets in their marketing arsenals.

• Learn how top marketers are integrating their offline and digital marketing programs
• Identification of integration efficiencies that can be applied at your organization
• Case studies exploring how brands can create unified, cross-platform programs that drive results

Presented by
Sarah Kotlova, VP Strategy & Client Services,
Geary Interactive and Vanessa Newkirk, VP of Media Services, Geary Interactive,
Case study provided by Paige Perdue, Director, Digital Marketing, WD-40 Company

Date:January 28, 2011

Time:8:00 am – 10:00 am

Location:
The Courtyard by Marriott
595 Hotel Circle South
San Diego, CA 92108
United States
See map: Google Maps

Give an ADDY a home.

ADmin — Wed, 03 Nov 2010 04:23:38 +0000

2011 Addy Awards Schedule

February 10 – Beat the deadline and join us for a drink!
Drop off your entry at the San Diego Ad Club Office at 3579 Fifth Avenue #100, San Diego, CA 92103 by 7PM.

February 11 – Entry deadline – first deadline for entries.

February 17 – Late entry deadline – final deadline for entries.
(Note: It costs more to enter late!)

February 25 – The Raid – everyone is invited to see all the entries before they are judged.

February 26 – Judging day – judges convene to judge all the work.

April 1 – San Diego ADDYs Creative Show and Gala
Come celebrate award-winning work.

April 9 – AAF District 15 judging
San Diego Gold winners are forwarded to D15 judging at the Ad Club’s expense. Silver winners may forward at the entrant’s expense.

June 2 – 4 – AAF National ADDY Awards at AAF National Conference
Pick up your national ADDY here in San Diego!

Learn more about the 2011 Addy Awards.

Public Service Update

ADmin — Thu, 16 Sep 2010 02:10:54 +0000

Its official! The 2010 Public Service Committee has selected their annual partner(s)… The Seany Foundation and S.A.F.E.. That’s right, this year we have selected 2 organizations to receive the help and work of Ad2 and its great members. This means even more opportunities for people to get involved and make a difference with their local community. If interested in joining one of the committees for pubic service or just want more info send us an email to publicservice@ad2sd.com and we will be sure to fill you in on the work and spots we could use some extra hands with.

A little about the partners… SAFE is an organization that many of us might not even know about but is in place to help people like you and I. San Diego Advertising Fund for Emergencies is a volunteer non profit organization dedicated to providing financial aid in life crisis situations to members of the San Diego advertising and marketing communities and their families. The Seany Foundation’s mission is to fund research to help find cures for pediatric cancers, especially sarcomas, and to improve the quality of life for children and teens battling cancer. They are working to ensure that research programs devoted to rare childhood cancers get the funding they desperately need.

Both of these organizations have great missions and great people behind them, if interested in helping either one or both of these committees please email publicservice@ad2sd.com for more info. We are early in the process with both of these organizations and have our first meetings set over the next 2 weeks to introduce the teams, start looking at goals and begin brainstorming our plans for the year. Although its never too late to get involved its a great time to jump on a committee and be there from the start.

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Application Process Now Open For 2010-2011 Ad 2 SD Public Service Campaign

ADmin — Sat, 14 Aug 2010 18:45:55 +0000

Ad 2 San Diego’s Public Service Committee announces the launch of their annual public service campaign.

Ad 2 is a national network of young advertising professionals committed to making a difference in their communities through advertising. For over 30 years, Ad 2 San Diego has contributed to the local community by creating a complete advertising campaign for one non-profit organization every year. Their most recent campaign, organized by current and former Ad 2 members, assisted The Challenged Athletes Foundation with their social media strategy. In addition 2 years ago they promoted the Big Brothers Big Sisters of San Diego County’s “Sports Bigs” program. That campaign included bilingual radio and television spots featuring Chris Chambers of the San Diego Chargers and TV personality Dick Enberg. Samples of the work can be found at the link below:

http://www.vimeo.com/bigbrotherssd

By building advertising campaigns in television, radio, print, outdoor and interactive media, Ad 2 SD members strive to positively impact the San Diego community. The Public Service Committee is dedicated to assisting a non-profit organization reach their development and visibility goals. If you feel your non-profit organization could benefit from selection as the 2010-2011 Ad 2 public service partner, please go to the Public Service Page on the Ad 2 SD website to download an application. Applications must be submitted by Friday August 27, 2010 for consideration.

If you have any questions please email publicservice@ad2sd.com

An Evening with Mike Hughes, The Martin Agency

ADmin — Mon, 12 Jul 2010 21:05:24 +0000

What a great way to kick-off the new fiscal year for the San Diego Ad Club … they’ll start with a beautiful summer evening in the garden at the USD Joan Kroc Institute for Peace and Justice. You’ll get to mix and mingle with the newly elected San Diego Ad Club officers and Board of Directors. We’ll recognize a few people for their great contributions to the Club and two term Ad Club president Greg Joumas will pass the gavel to our first-ever co-presidents, Melissa Lopez and Jon Bailey.

Then we’ll get to see the legendary work from the Martin Agency … Geico, UPS, Free Credit Report.com and many other brands when Mike Hughes, the latest inductee into the One Club’s Hall of Fame, joins us on the stage for the fourth in our “Evening with …” series. The first three were Alex Bogusky, Jeff Goodby and Dan Wieden and although you may not know the name Mike Hughes, you certainly know his work. Oh … and the Martin Agency was also named U.S. Agency of the Year.

Kudos for Mike Hughes and The Martin Agency Adweek has called Mike one of the nine best creative directors in America. Ad Age, on the other hand, has listed The Martin Agency as one of the three best creative agencies in the world. “Which proves,” Mike says, “that the rest of the agency is a lot better than I am.” Adweek, incidentally, gave a one-word explanation for Mike’s inclusion on their creative directors list: “integrity.”

The San Diego Ad Club appreciates the support of our sponsors. Many thanks to: Clients&Profits, EOS (Electronic Output Solutions).

Click to register for “An Evening with Mike Hughes, The Martin Agency now to take advantage of the Early Bird Pricing.

Early Bird Pricing By Monday July 19th:
Ad 2/Students/Board $45.00
AAF Ad Club Members $55.00
Non-Members $65.00
After July 19th : AAF Ad Club Members $65.00, Ad 2/Students/Board $55.00, Non-Members $75.00

Date: July 22, 2010Time:5:00 pm – 8:00 pm

Location:
Joan B. Kroc Center for Peace and Justice
5998 Alcala Park
San Diego, CA, 92110
United States
See map: Google Maps