Author Archive

SAVE THE DATE: Thursday, April 22

Join Ad 2 this Thursday at Sneak Joint for Networking, Mingling and a Fun Happy Hour! This month we are celebrating a very important Club Achievement. AAF just announced that Ad 2 San Diego won 1st Place in Communications for Club Achievements!! So come celebrate and be sure to congratulate the people who put in the hard work to make this happen.

Details

• Time: 6-8pm
• Location: Sneak Joint: 3844 Mission Blvd, Mission Beach
• Cost: FREE!
• Drink Specials: $3 You-Call-Its (Top Shelf!)
• Food Specials: Complimentary Appetizers

Learn what the big boys are doing!

BlogWell: How Big Brands Use Social Media
2/16/10, San Diego

http://gaspedal.com/blogwell/san-diego/

Starbucks, Clorox, USAA, Intuit, Avery Dennison, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal. From GasPedal and the Social Media Business Council.

Apply the coupon code AD2SD to get $47 off registration

BlogWell is all about how big brands use social media. No agencies, no startups — just big companies sharing what they’ve learned. Get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans.

You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — and learn it all in four hours (and be home for dinner).

Presented by GasPedal and the Social Media Business Council.

Apply the coupon code AD2SD to get $47 off registration

The San Diego Museum of Man Exhibits Department requests an exhibits intern. Projects would include inventorying and organizing exhibit materials and files, creating a docent library, and assisting the Exhibits and Graphics Coordinator as needed.

Candidate will be highly organized with an interest in anthropology, museums and archival methodology. Candidate holding or in the process of completing a degree in art history, anthropology, museum studies, or similar field preferred. Must have the ability to work independently and efficiently and be proficient in general internet usage and MS Office software.

All resumes must be submitted to Monika Wert at mwert@museumofman.org.

For more information, please visit the Museum of Man Internships page.

VAVi Sport and Social Club is looking for self-motivated individual with lots of personality, a love of sports and a strong work ethic To improve the marketing department, solve sales issues, and focus on creating new marketing programs.

For more information how to apply for this position, visit Vavi

The Public Service will be meeting to discuss this year’s campaign. Please vote on the best time and date for the meeting next week.

This year’s AD2 Sports Marketing night was a great success, and featured one of surfing’s greatest legends, Peter “PT” Townend (Australia), who shared tales from his illustrious career as a professional surfer and wisdom from his 25-plus years in action sports marketing. PT played a major role in the birth of professional surfing and was crowned surfing’s first ever world champion in 1976.

Over the last three decades, PT has been in the foreground of virtually every evolution of the surf industry and is largely responsible for the growth and success of major brands and associations like Rusty, SIMA, Primedia’s Action sports Group (Surfing, Bodyboarding and Volleyball Magazines), USA Surf Team, USA Skateboarding, as well as many others, and is the founder and CEO of The ActivEmpire, and a mentor to fellow entrepreneurs with Connect SI in San Diego.

PT spoke before a packed crowd of AD2 members, non-members and fans at the Tilted Kilt in downtown San Diego and delivered a presentation that followed his life from early beginnings as one of the original “Coolie Kids” (A reference to his home town in Coolangata, Australia) to present, and was an insight into the world of action sports and the growth of what is now today a multi billion dollar industry.

PT’s message included the importance of networking and “connecting the dots.” As his slideshow progressed, he pointed out he his career grew as a result of his associations with many of his peers and subsequently the action sports and surfing industries as a whole. Many of PT’s contemporaries featured in his presentation now make up a “who’s who” of today’s action sports industry.

One thing PT is known best for in business is branding, and he pointed out the importance of staying true to a business’ core. His example was that of Quiksilver, who started out with nothing but surf trunks, and even now after all of these years of expansion into all things action sports, still make the best surf trunks in the business.

PT also emphasized the importance of twitter and other digital resources as being essential to the growth and strategy of any business in today’s marketplace. Thanks to all who came our for the event!

Ad 2 San Diego is proud to announce the 2009-2010 Public Service Campaign Winner. Numerous non-profit organizations submitted their applications for this campaign, however, only one made the cut.

Congratulations to the Challenged Athletes Foundation (CAF) who presented a strong and powerful message with multiple possibilities for a campaign. Ad2SD is very excited to work with these passionate individuals and we hope to create a beneficial and meaningful campaign for this very deserving non-profit organization. Thank you to all those who applied and we encourage you to apply again next year. For more information about the Ad2SD Public Service campaign and to check out last year’s public service campaign for the Big Brothers and Sisters of San Diego County, check out our Public Service page.