The Ad 2 Public Service Showcase will take place Thursday, June 2 at the 2011 ADMERICA! 2011 Conference. Presentations will begin at 8:15am in Aqua Room 300. Cheer on the Ad 2 San Diego team when they present at 2:45PM for their public service campaign for the San Diego Advertising Fund for Emergencies (SAFE)! Admission is free. Be sure to arrive early as seating will be limited.

• Julie Barbee
• Chelsea Lawrence
• Victoria Lo
• Maggie Mariscal
• Anthony Miller

Background

For more than 30 years, local Ad 2 chapters have produced comprehensive public service advertisingand marketing campaigns for non-profit organizations in their communities.

The Ad 2 commitment to public service is one of the qualities that sets Ad 2 apart from otheradvertising-related organizations. Each year local chapters select a client, research the client’s needsand author a complete marketing plan. Then, based upon that information Ad 2 members create television, radio, print, outdoor and interactive advertising elements. Some campaigns also include logodesign, production of collateral materials and public relations initiatives.

These campaigns are not schoolwork. They are not theoretical. They are real, and they make a realdifference in local communities. Scores of non-profit organizations point to the assistance they receivedfrom a local Ad 2 chapter as the key to their development and success.

Each year, Ad 2 chapters compete in a Public Service Advertising Competition, pitting the localcampaigns against one another. Participating clubs submit a written report about their campaign,followed by an oral presentation at the AAF National Conference. A select panel of judges evaluatesthe campaigns and selects the best among that year’s work.

The winning Ad 2 chapter receives an $800 award from the G.D. Crain Foundation, and the opportunityto present their campaign to all attendees at the AAF National Conference.

2010 -2011 Competing Teams

• Ad 2 Cincinnati
• Ad 2 D.C.
• Ad 2 Denver
• Ad 2 Orlando
• Ad 2 Honolulu
• Ad 2 Oklahoma City
• Ad 2 Nashville
• Ad 2 San Diego
• Ad 2 Tampa Bay

For more information about the public service competition visit http://www.ad2.org/public-service/.

Related posts:

1. Application Process Now Open For 2010-2011 Ad 2 SD Public Service Campaign
2. 2007-08 Public Service Campaign Kick-off!!!
3. Ad2SD 2009-2010 Public Service Campaign Winner
4. Public Service Meeting Notice
5. Ad 2 SD Public Service Update