It’s Good to Be Good: Event Recap

Ad 2 San Diego and San Diego Ad Club co-sponsored, “It’s Good to Be Good” which featured speakers Richard Demato of COMMON, Alex Bogusky (via Skype) of COMMON, Dan Burrier of Ogilvy & Mather, and Simon Mainwaring of WE First at the luxurious University Club atop symphony towers in San Diego, CA on January 18th,...

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Ad 2 SD January, 2012 President’s Report

Happy New Year! I hope you are rested and ready to hit the ground running in 2012, cause we sure are here at Ad 2 SD. I kick off my video report highlighting this year’s ADDY’s competition, where our theme is Super ADDY Justice league. My VP Chelsea and I combed he city as our alter egos Captain Awesome, and Shape Shifter personally inviting creative heroes like yourself to enter. The ADDY’s a great way to get your work noticed, so I highly recommend everyone submitting work. The deadline for ADDY’s are January 27, 2012, so don’t procrastinate submit your ADDY. I sat down and got a chance to get to know our January Membership Spotlight Mitch Dong pretty well during our 1:1 Skype video interview. No he’s not a Jonas Brother. Finally I announced the winner to our #AskGary Twitter contest. To see if you won make sure you check out my video report. I hope to see everyone at our event this Wednesday Jan 18th. It’s going to be an event that you are NOT going to want to miss; I recommend you get your tickets today! Here’s to a successful 2012, -Gary

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January Board Member Spotlight – Rachelle Houle-Maisner

Get to know your fellow Ad 2 Members! This months featured Board Member is Rachelle Houle-Maisner. Where is your hometown? Technically Corona, “Crown Town” California, but I lived in Las Vegas for almost 20 years and that’s more a hometown to me. What brought you to San Diego? This incredible job opportunity to work at one of the nation’s best...

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January Member Spotlight – Mitchell Dong

Get to know your fellow Ad 2 San Diego Members! This months featured member is Mitchell Dong. Where is your hometown? I grew up in Kailua Kona on the Big Island of Hawaii. What brought you to San Diego? While I was studying Graphic Design at Azusa Pacific University I started dating my now fiance. I proposed in July...

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A New Paradigm For Measuring Brand Value

It’s Good To Be Good! Advertising + Brands + Social Issues = A New Paradigm For Measuring Brand Value In a world shaped by advertising and brands, does the advertising industry have an obligation to push towards positive social impact?  85% of consumers say yes. Yet only 20% feel that brands have a notable positive impact on our...

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